theory

Landing page for an UiPath regional event.

Various concepts have been explored in order to illustrate the idea of a breakthrough - the central theme of the event. Since the target audience was located in the APAC, resemblance to any local symbolism received bonus points. As such, the blooming lotus flower turned to be a winner but in a different, simpler interpretation.

The event homepage transitioned into a toned down version of the header that would allow for the live-stream to take center stage. Additionally, event milestones were integrated under the video in order to make the experience smoother for the on-line audience.