theory

A fun little project for a hair-removal salon.
The main challenge was to avoid the usual "show body-parts" approach in order to differentiate this new player from the rest of the bunch.  

The identity is a monogram allusive to a flower. The floral motif will also be central in the brand expression as a whole. 

Flowers have a lot of semblance to the human nature - both in their fragility and complexity. Simmetry was one way of further bridging this semblance and isolate the characteristics I saw as being more fitting in suggesting pilosity.  

The advent of generative AI has allowed exploring a new set of possibilities in evolving the initial concept. This time, the hair is the humanizing element but it's instead shown as a feature of fruits.

A good end result is quite hard to negociate but it is still easier than commiting to a full-scale 3D process that would otherwise be extremely hard to justify business wise.