theory

Rebranding for a white-label gambling services provider. 

The entire identity revolves around a simple and iconic symbol for the gambling industry - the dice. This theme is common across each of the EveryMatrix sub-brands.

The dice theme has further permeated the entire range of assets including the homepage.

An oportunity for play was using the dice as a transparent container exposing artefacts symbolising various extensions of the brand.

EveryMatrix had a strong presence at various international events so a sustained effort was made for a strong brand expression in the offline space.

And the mandatory roll-ups.

For such events I often produced video presentations for various EM products that acted both as a good onboarding hook and made the stands look livelier.

Evolution.

Over time the symbol has suffered a few qualitative improvements. The symmetrical lateral faces in the initial version have been skewed slightly as to force a sense of realism while being minimally distracting.

Throughout the years, a lot of fun has been had making various posters for internal events. These have all been made from scratch in Cinema4D.